Salon Contemporary is offering emerging, innovative and passionate artists out there a chance to display their work in the creative hub of Notting Hill!Artist of the Week’ is a new and exciting competition, with the opportunity for one selected artist each week to have their work featured on our website in the run up to our AoW Christmas Exhibition. The winning candidate will then be offered a residency in London’s West End! We’re calling on artists from all fields including the visual arts, performance, dance, film, theatre, animation and music!


The exhibiting artists 'Artist of the Week: The Exhibition' are:
Akleria * Alyona Larinova * Dragana Jurisic * Helen Gorill

Friday, 22 October 2010

Jonathan Velardi: AoW Winner 7 - 4th Oct '10

Flamingo Parade (Digital Illustration)

A Few Facts About Velardi
Describing himself as ambitious and a perfectionist, the artists key inspiration is Barbara Kruger's most recent commission for the Whitney in New York's Meatpacking district. He describes the work as 'utterly arresting' liking the fact that 'her messages are speaking to an elevated audience - a greater society so to speak.' Velardi's dream would be to display his patterns and animated illustrations on all the LED and static billboards in Times Square, New York. His favourite colour combination is camel and royal blue. He enjoys completely switching off on a Sunday, and the occasional G&T!
Crack (MDF and Sparklene)
Since graduating from The Slade School of Fine Art in 2007, Velardi has explored the boundaries of his practice by placing his work beyond the physical and psychological limitations of the gallery and institutional space. t predominantly focuses on print through digital and illustrative processes where he has produced repeat patterns that act as decorative interventions amongst the urban landscape, with the intentions of stimulating a dialogue between non-traditional art audiences and incidental viewers. 

Bigger, Better (Digital Illustration)
Interested in the mechanics of advertising, Velardi finds inspiration from meticulously analyzing symbols and stereotypes from the everyday: themes of aspiration and consumerism are appropriated and reinterpreted through notions of the decorative. Patterns are formed from the cross-fertilization of social and cultural identities from the familiarity of both the past and the present. With the opportunities of commissioned and self-initiated projects, Velardi has been able to realise these concepts in the shape of animated billboard displays and large-scale wallpaper installations within the public realm.
Semper Fidellis (Hand Printed on 100% Cotton)
Similar concepts of familiarity when looking at aspiration and desire shape Velardi's three-dimensional work, and play an equal part in creating a seductive landscape as stage-like
installations - seducing the viewer through curiosity and inviting them to challenge their social assumptions. Velardi's work is the epitome of what the current art world should be: accessible. Passers by indulge in an experience no matter who they are or where they are from.
Heart (37 Mirrors)

Velardi also works with mix media, animation, film and sculpture - check out his website

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